KELOWNA, BC, May 25, 2021 – SKYTRAC, a leader in satellite communications (Satcom) and intelligent connectivity solutions, was selected to participate in the University of British Columbia Okanagan Campus’s fourth year Bachelor of Management Capstone course.
Four students in the capstone course — Trygve Bredeson, Jeran Knorr, Alana Fulton, and Faisal Howlader — met bi-weekly with the company to understand SKYTRAC’s new SDL-350™ and ISAT-200A-08™ Satcom systems, and to discuss their developing recommendations. Drawing upon primary research on the production and consumption of content through various digital marketing channels, by customers and competitors, the team was able to provide important recommendations on digital channel content and strategies for communicating SKYTRAC’s services. The customers examined included emergency medical services, original equipment manufacturers, offshore oil & gas, aerial firefighting, and commercial airlines.
“The team did an excellent job applying their management expertise to develop specific digital marketing strategies. I was thoroughly impressed by the professionalism and comprehensive advice the team provided,” said Reuben Mann, Head of Marketing with SKYTRAC. “We were pleased to partner with the students, and we look forward to our continued participation with the Faculty of Management in the future, to address further opportunities and challenges in the aviation and aerospace industry.”
“Overall, capstone projects enable students to gain first-hand experience in finding and developing knowledge relevant to contemporary challenges and opportunities facing one or more community partners,” said Roger Sugden, Dean of the Faculty of Management at UBC Okanagan. “The result is fresh and contemporary insights on key issues facing our regional partners. Across both problem-focused (e.g. virtual work strategies during the pandemic) or partner-focused (SKYTRAC’s services) projects, and spanning for-profit, not-for-profit and government sectors, the Capstone course highlights the Faculty’s commitment to regional social-economic development.”
About SKYTRAC Systems Ltd.
SKYTRAC is aviation’s full-service, data-driven solutions provider serving the fixed-wing, rotorcraft, and unmanned aviation markets. Since 1986, SKYTRAC has pioneered the development, evolution and commercialization of flight following, flight data and communications technology. Today, with systems certified on over 900 airframes and an online data management portal that is the go-to tool for over 7,500 global users, SKYTRAC is truly the partner of choice for data-guided business insights. From performance trending and operations reporting to real-time asset tracking and situational awareness – SKYTRAC offers a one-stop response to meeting more of your company’s needs.
About University of British Columbia – Okanagan Campus
UBC’s Okanagan campus is an innovative hub for research and learning founded in 2005 in partnership with local Indigenous peoples, the Syilx Okanagan Nation, in whose territory the campus resides. As part of UBC—ranked among the world’s top 20 public universities—the Okanagan campus combines a globally recognized UBC education with a tight-knit and entrepreneurial community that welcomes students and faculty from around the world in British Columbia’s stunning Okanagan Valley.
